Gelish & Morgan Taylor Our Story

OUR TEAM MISSION HISTORY AWARDS CATALOGS

As Nail Artists ourselves, we understand that nothing is more important than the tools of our craft and nothing is more challenging than product inconsistencies. It has been and always will be that quality is our #1 priority.

Gelish® was the first brush-in-bottle gel-polish ever invented. The US and International patented formulation proves that fact.

Our success is measured by your success. We are commited to you, the nail technician, to provide the best products, to share our knowledge through unprecedented education, therefore developing long lasting customer loyalty.

OUR TEAM

Meet the leadership behind our company

As the professional nail business continues to thrive and grow, Gelish maintains a staff that helps keep this industry evolving and changing for the better. We celebrate the achievements of each department and team member – it’s what they do that helps all of our brands grow and become internationally recognized for high-quality professional nail products. Below, meet our staff that helps make the everyday happen over here at Nail Alliance.

DANNY HAILE

CEO & FOUNDER

DAVID DANIEL

PRESIDENT

GARI-DAWN TINGLER

VICE PRESIDENT

Gelish &
Morgan Taylor
Done Right
From the Start

MISSION

Nail Alliance - North America, a professional nail enhancement manufacturer seeks to:

PROVIDE

The salon industry with all of the tools needed to help make salon businesses even more successful with the latest and greatest in nail products.

ESTABLISH

Opportunity for learning through proper education and training courses domestically and internationally.

CREATE

Superiority within the industry as the go-to nail manufacturer for state-of-the-art products, proven to perform to the best of standards while upholding the motto “Done right from the start.”

UNDERSTAND

The needs of the salon industry. As nail professional, we have a clear understanding of the industry which is why quality will always be our number one priority.

Gelish History

Nail Alliance - North America was established in 2009 by Danny Haile, CEO and Founder. Prior to this development, Haile made a name for himself on the nail competition circuit while working at his first successful start-up company; winning over 60 awards in the U.S. and worldwide. Haile was more famously known for his precision in working with acrylic products and was declared two-time International Champion, specializing in Competition Pink and White Acrylic nails. His passion led to his role as Product Developer where he found himself consulting with top companies in the industry.

It was at that point when Haile was ready for his next challenge. Haile’s experiences allowed him to see a need to fill a gap in the market. That gap was the separation of gel and bottle. Fueled by the idea of merging the two, Haile created, what is now popularly known simply as Gelish.

Gelish Soak-Off Gel Polish revolutionized the industry. Gelish was the first gel polish to be packaged in a bottle, with a brush, as a quick, easy and efficient gel application process.

Since 2009, Gelish has produced over 100 colors and counting, and sold in over 80 countries worldwide.

Nail Alliance - North America, with the help of its successful brand Gelish, now occupies a 220,000 square foot facility in Brea, California with the support of approximately 300 employees.

Haile’s more recent project is the launch of his new lacquer line, Morgan Taylor, named after Haile’s daughter (Morgan) and his business partner David Daniel’s daughter (Taylor). With over 25 years of experience, Haile and Daniel will once again transform the industry, with lacquer that is specially formulated to exceed all other competition.

The growth of the company continues to flourish as Nail Alliance - North America continues to provide surpassing products and meets the demand of the industry. As Danny Haile has said himself “great products accomplish great things.”

Morgan Taylor History

Morgan Taylor®, the NEW standard in Professional Nail Lacquer, the crème de la crème of nail color, developed by professionals for you.

Danny Haile and David Daniel’s history began in the nail industry, rooted early on as nail technicians. Over the course of 30 years, Haile and Daniel have innovated the professional nail market. Now, they have once again transformed the nail industry with lacquer that is specially formulated for you…the nail professional. You can see this at work in Morgan Taylor’s select ingredients and innovative bottle — each thoughtfully developed for optimum style and performance.

Morgan Taylor’s unique spectrum was designed to remove all barriers to color expression. Our creative palette knows no bounds, ranging from the classical to avant-garde, and from subtle to unconditionally spectacular.

At Morgan Taylor, our mission has always been to create the highest quality, affordable products. We have been a cruelty-free brand from the beginning and have never tested on animals. Now we are taking our mission one step further and highlighting the practice of quality with a conscience. We are proud to identify as a PETA® certified cruelty-free brand.*

We invite you to experience the Morgan Taylor brand. Embrace the colors. Become a part of our world.